September 17th

09-17-1964 – 03-25-1972 Bewitched – An American television sitcom series that ran for eight seasons. It starred Elizabeth Montgomery, Dick York (1964-1969), and Agnes Moorhead. Dick York was replaced by Dick Sargent for the final three seasons (1964-1969). Paul Lynde guest-starred as Uncle Arthur. The show is about a witch who marries a normal mortal guy and is told that she can’t tell anyone what she really is. The show’s entire premise was a metaphor for living in the closet. Elizabeth Montgomery admitted this to the Advocate magazine in the early ’90s. She said, “Don’t think that didn’t enter our minds at the time. We talked about it on the set…that this was about people not being allowed to be what they really are. If you think about it, Bewitched is about repression in general and all the frustration and trouble it can cause. It was a neat message to get across to people at that time in a subtle way.” The cast was full of lesbians and gay actors, including Dick Sargent, Paul Lynde, Agnes Moorhead, Maurice Evans (Samatha’s father), and Diane Murphy (one of the twins that played Tabitha).

Also, Dick Sargent and Elizabeth Montgomery were major gay activists.  In June 1992, Elizabeth Montgomery road with Grand Marshall Dick Sargent in the Los Angeles Gay Pride parade.

09-17-2015 Doritos announced a limited-edition flavor, Doritos Rainbows chips, the “first Doritos product in history made up of multiple rainbow-colored Dorito chips inspired by the Pride flag.” They were released to celebrate the five-year anniversary of the It Gets Better Project, a campaign that supports LGBT youth. The only way to get a bag was to donate $10 or more through the It Gets Better website. The promotion raised $100,000 for the organization.